AMFI Registered Mutual Fund Distributor — ARN-XXXXXX SEBI Compliant Practices ISO 9001:2015 Certified Member · Foundation of Independent Financial Advisors Trusted by 12,500+ Families across India Headquartered in Ahmedabad, Gujarat AMFI Registered Mutual Fund Distributor — ARN-XXXXXX SEBI Compliant Practices ISO 9001:2015 Certified Member · Foundation of Independent Financial Advisors Trusted by 12,500+ Families across India Headquartered in Ahmedabad, Gujarat
Ahmedabad · Est. 2025 · Digital-First Advisory

Wealth that works across generations. Crafted in Gujarat.

RupixFlow is an Ahmedabad-based wealth advisory firm launched in 2025 to help Indian families invest with more clarity across mutual funds, protection, tax planning, retirement, and long-term goals.

RupixFlow client consultation
"
RupixFlow doesn't just manage my portfolio — they've planned my children's education, my parents' care, and my retirement. One firm. One trusted relationship.
Rajeshbhai Mehta Industrialist · Naroda
Client Assets Guided
125+
Crore · Growing steadily
12-Month Portfolio
+14.8% XIRR
↑ 0.4%
AMFI Registered Distributor
SEBI Compliant Practices
ISO 9001:2015 Certified
Member · FIFA India
BSE STAR MF Empanelled
NSE MF Platform Partner
Founded in 2025
180+ Families Guided
About RupixFlow
Built in Ahmedabad.
Trusted across India.

Built in Ahmedabad in 2025, RupixFlow combines local advice with digital delivery for families who want a more transparent way to plan, invest, and track long-term wealth.

RupixFlow advisory team in Ahmedabad
Senior advisor with client
2025 Year We
Started

A practice built on relationships, not transactions.

RupixFlow Growth and Technologies Private Limited was established in 2025 with a simple conviction: Indian families deserve advice that is easier to understand, easier to act on, and easier to review over time.

Today, our team works from Ahmedabad with a digital-first operating model that supports onboarding, reviews, reporting, and planning journeys across mutual funds, insurance, fixed income, tax coordination, and goal-based investing.

The number we focus on most is advice adoption — whether families actually complete the SIPs, protection decisions, and review habits that turn a financial plan into real progress.

Founder signature
Hiren Patel FOUNDER & MANAGING DIRECTOR
1,850Cr+
AUM Advised
Across mutual funds, insurance, fixed income & alternatives
12,500+
Families Served
From salaried professionals to UHNI business houses
220+
Cities Reach
Pan-India presence including 16 international NRI markets
96.4%
Client Retention
Multi-generational mandates, year after year
What We Do
Six disciplines.
One integrated plan.

We don't sell products. We build financial architectures — each pillar engineered to work with the others, so your wealth compounds quietly, your risks stay covered, and your tax liability stays optimised.

01 /06

Mutual Funds

Curated portfolios across equity, debt, hybrid & international funds — built on a rigorous in-house rating framework that goes far beyond star-counts.

  • Goal-mapped portfolio construction
  • Quarterly rebalancing reviews
  • Direct & Regular plan optimisation
02 /06

Insurance Planning

Pure-protection term cover, critical illness, mediclaim, and HNI-grade liability cover — sized to your family's actual risk profile, not the agent's commission slab.

  • Need-based human life value analysis
  • Family floater & super top-up structuring
  • NRI-specific cover with cross-border claims
03 /06

Tax Planning

Year-round tax architecture — not a March panic. 80C, 80D, capital-gains harvesting, NRI DTAA optimisation, and HUF structuring under a single plan.

  • Old vs New regime decisioning
  • LTCG harvesting calendar
  • Section 54 & 54F roll-overs
04 /06

Retirement Planning

Two decades of corpus building, three decades of corpus drawing — both modelled in detail. We plan the bucket strategy, the SWP, and the legacy in one frame.

  • Inflation-adjusted corpus modelling
  • NPS, EPF & private corpus blend
  • Healthcare contingency layering
05 /06

Wealth Management

For HNI and UHNI families — discretionary portfolio mandates, alternative investments, private equity access, estate structuring, and family-office level reporting.

  • PMS & AIF curated access
  • Will & estate planning support
  • Family-office grade consolidated reporting
06 /06

SIP Advisory

Disciplined SIPs are the bedrock of every plan we write. We choose the schemes, set the auto-debits, monitor the underperformance, and rebalance — so you never have to.

  • Step-up & dynamic SIP structures
  • Monthly performance attribution
  • WhatsApp-first status updates
Who We Serve
Six client profiles.
One bespoke approach.

Every family's wealth journey is different — and so is every conversation we have. Hover any profile below to see how we tailor our practice for that life stage.

Salaried professional
Profile 01

Salaried Professionals

Tax-efficient SIPs, ESOP planning, home-loan optimisation, and a clean retirement runway built around your salary cycle.

Business owner
Profile 02

Business Owners

Personal-vs-business wealth separation, key-person insurance, HUF planning, and exit-readiness corpus structuring.

HNI client
Profile 03

HNI Clients

PMS & AIF access, family-office reporting, alternative investments, estate planning, and bespoke advisory mandates.

Retiree
Profile 04

Retirees

SWP-led monthly income, capital preservation, healthcare layering, and a stress-free corpus drawdown plan.

Young investor
Profile 05

Young Investors

First-job financial hygiene, step-up SIPs, term cover before marriage, and goal-stacking for the next 30 years.

NRI client
Profile 06

NRI Clients

NRE/NRO/FCNR structuring, DTAA tax planning, Indian repatriation flows, and remote KYC — done from any time zone.

Our Philosophy
We plan for decades,
not for quarters.

Four convictions that have guided the firm since launch in 2025 — and that we refuse to compromise on, regardless of market mood.

01 —

Goals before products

No SIP, no policy, no PMS recommendation is ever made without first writing down the goal it serves. If we can't connect it to your life, we won't sell it.

02 —

Discipline over discretion

Markets reward patience and punish reaction. Our processes — quarterly reviews, rebalancing thresholds, written IPS — exist to remove emotion from your decisions.

03 —

Transparency, always

Every fee, every commission, every conflict — disclosed up front. We'd rather lose a client than mislead one. That's a Gujarat business value we hold sacred.

04 —

Family is the unit

We don't onboard individuals — we onboard families. Spouses are co-planned. Children are onboarded at 18. Parents are included in healthcare planning.

The Team
The people behind
your wealth.

28 specialists. 4 senior partners. One mission — to remain the most trusted advisory practice your family will ever work with.

Hiren Patel
Hiren Patel
Founder & MD

CFP, MBA-Finance. 22 years across ICICI Pru, HDFC AMC and now leading RupixFlow from Ahmedabad.

Priyanka Shah
Priyanka Shah
Head · HNI Practice

CFA, ex-Kotak Wealth. Leads our HNI mandate desk — discretionary portfolios, PMS, AIF & alternates.

Anand Trivedi
Anand Trivedi
Head · Tax & Compliance

Chartered Accountant. 18 years of personal & business taxation across Indian and NRI mandates.

Khushali Joshi
Khushali Joshi
Head · Client Experience

CFP. Runs onboarding, reviews, and the WhatsApp helpdesk — your single point of contact at RupixFlow.

Plan Your SIP

See your wealth compound.

A small monthly habit — compounded over decades — beats a big lump sum. Drag the sliders and see what your discipline can buy. Then book a call with us to make it real.

This is an illustrative calculator using compound growth assumptions. Actual mutual fund returns are subject to market risk. Past performance is not indicative of future results.
25,000
20 Years
12%
You Invest
₹60.0L
Returns Earned
₹1.81Cr
Final Corpus
₹2.41Cr
Recognition
Awards, recognitions
and milestones.

The firm is still early in its journey, so this timeline focuses on launch milestones, platform buildout, and the operating standards we put in place from day one.

2026
WealthOS Demo
Experience Launched
2026
CAS Analyzer & Goal
Planning Rolled Out
2025
Digital Review & Reporting
Stack Activated
2025
Client Onboarding &
Workflow Standards Set
2025
Advisor-Led Mutual Fund &
Protection Desk Opened
2025
RupixFlow Founded
Ahmedabad, GJ
Client Stories
12,500 families.
One trusted advisor.

We don't publish testimonials we didn't ask permission for. Below are clients who agreed to be quoted, named, and photographed — because they wanted other families to find us too.

★★★★★
"My SIP started at ₹5,000 in 2014. RupixFlow stepped it up every appraisal cycle. Today my corpus is funding my son's education in Canada — without a single rupee of loan."
Nirav Desai SR. ENGINEER · BENGALURU
★★★★★
"As an NRI in Dubai, I worried about Indian compliance. RupixFlow handled NRE/NRO/DTAA — everything. WhatsApp updates land before I even ask. Worth every basis point."
Kalpana Mehta NRI · DUBAI
★★★★★
"Retired in 2021. My SWP gives me ₹85,000 every month like clockwork. No worry, no checking the market. Khushaliben answers any question within an hour. This is what financial peace looks like."
Col. R.K. Mehrotra (Retd.) RETIREE · GANDHINAGAR
Insights & Education
Learn before you
invest. Always.

Long-form essays from our research desk on markets, tax, retirement and behavioural finance. Written in plain language — no jargon, no jugaad.

Mutual Funds
15 MAY 2026 · 9 MIN READ

Why most Gujarati families still pick the wrong mutual fund — and the 4 questions that fix it

A behavioural deep-dive into how stars, AUM and "uncle ne kahyun" still dominate fund selection — and the framework we use at RupixFlow to actually rank schemes.

Read essay
Tax Planning
28 APR 2026 · 6 MIN READ

Old regime vs new regime — the honest answer for FY26

A working CA's breakdown of which regime suits which income bracket, with three real-world Gujarat case studies attached.

Read essay
Retirement
12 APR 2026 · 11 MIN READ

The ₹5 crore retirement myth — what India's middle class actually needs

Why social-media targets are misleading, and how to back-calculate your real number from your post-retirement lifestyle.

Read essay
Frequently Asked
Questions families
actually ask us.

Before you book a call, the honest answers to the six things most prospects want to know first.

What is RupixFlow's fee structure?

We earn trail commission from AMCs on regular mutual fund plans — fully disclosed in your statement. For HNI advisory mandates, we charge a flat advisory fee. No hidden charges, no entry loads. Every rupee disclosed.

Do you serve clients outside Gujarat?

Yes. We have active clients in 220+ Indian cities and 16 international NRI markets. Our digital onboarding, WhatsApp-first communication, and quarterly video reviews work seamlessly across time zones.

What is the minimum investment to start?

For our standard advisory, an SIP of ₹2,500/month is sufficient. For HNI mandates with PMS/AIF exposure, the threshold is ₹50 lakh. But we onboard young earners with even ₹1,000/month — wealth-building starts where it can.

Are you SEBI registered?

We are an AMFI-registered Mutual Fund Distributor (ARN-XXXXXX). Our advisory services follow SEBI's IA framework standards. All recommendations are made in your best interest and documented in writing.

How is RupixFlow different from a bank's wealth desk?

Bank wealth desks rotate every 18 months and push in-house products. Your RupixFlow advisor stays with you for decades, has zero in-house product to push, and is measured on your goal-progress — not on revenue per call.

Can NRIs invest through RupixFlow?

Absolutely. We have a dedicated NRI desk handling NRE/NRO/FCNR structuring, DTAA-optimised tax planning, and remote KYC for clients in UAE, USA, UK, Singapore, Australia, Canada and elsewhere. Documentation is fully digital.

Begin anywhere

Six places to start your journey.

No account required. Explore, assess and discover what fits your life. Your wealth partner steps in only when you are ready.

Guided goal planning flow
Select a goal, set the timeline, and let the SIP math do the heavy lifting.

This multi-step journey handles goal selection, visualization, timeline, amount, current savings, risk comfort, projection and plan summary. Saved plans roll directly into the dashboard beneath it.

Choose a goal

Pick one of nine goal types to start the planning flow.

Step 1 of 7
Unified dashboard

Total portfolio and net-worth

A single view of portfolio value, invested capital, returns, XIRR, today’s movement, allocation and goal progress.

Recent trend

Asset allocation

Goals tracking

Invest module
Mutual funds, fixed deposits, and Pre-IPO opportunities in one decision layer.

Use filters, search, and sort controls for discovery. Each card opens a review flow that collects the right information for SIPs, lumpsum orders, FD booking, or Pre-IPO interest capture.

Mutual Funds Fixed Deposits Pre-IPO Curated baskets

Investment flow coverage

Discovery
Search, filters and sort by growth, cost, rating, tenure or yield.
Selection
Select lumpsum or SIP for MF, deposit and payout preferences for FD, or express interest for Pre-IPO.
Review
Confirmation step captures amount, date, duration and optional goal mapping before submission.
Holdings, SIPs, orders, gains and reports
Portfolio operations that stay readable on desktop and mobile.

Desktop uses full-width tables while mobile collapses the same data into stacked cards. Reports include capital gains, transactions, ELSS, dividend, CAS-style consolidated holdings and SIP registration summaries.

Financial year selector PDF / Excel download Processing state

Capital gains and tax snapshot

Book a Consultation

Let's build your financial plan — together.

Schedule a complimentary 45-minute consultation with a senior RupixFlow advisor. No sales pitch. No product push. Just a candid conversation about your goals, your concerns, and what a structured plan might look like for your family.

  • Completely free, no obligation
  • In-person in Ahmedabad / video anywhere else
  • Full confidentiality — NDA available on request
  • You'll leave with at least 3 actionable insights

Start the conversation

A senior partner will personally respond within one business day.

By submitting, you agree to be contacted by RupixFlow. Your details are confidential and never shared.

Get in Touch
Three ways to reach us.

Walk in, call us, or message on WhatsApp. Whichever you pick, you'll speak to a senior advisor — not a call-centre script.

Visit Office

RupixFlow HQ

4th Floor, Sun Tower
Prahladnagar Cross Road
Ahmedabad, Gujarat 380015

Call Direct

+91 79-XXXX-XXXX

Mon to Sat · 9:30 AM to 7:00 PM IST
+91 9XX-XXX-XXXX (Senior Advisor)
wealth@rupixflow.com

WhatsApp

Quick Chat

Fastest way to reach us
+91 9XX-XXX-XXXX
Typical reply within 15 min

Chat with us on WhatsApp